Wonderland has been doing a great job of covering this year's Game Developer's Conference by doing transcripts of the speeches. Of the ones up as of writing, the Second Life one interested me the most. I haven't heard of the game until, but their pricing structure really interests me.
We’re not a subscription model. Players pay $10 up front, then it's free to take part from there on in. If you want permanence in the world though, you have to own land. We sell land to the users. You can buy as much land as you like. Scaling of needs, from small amounts for more casual players, to entire islands and such for the more dedicated...
The flat fee plus the extra money for more hardcore players seems to be a good business plan to me. Although I doubt that many other companies will follow their business plan, it strikes me as a very good one for the genre.
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